Hospitality Division · Born in the UAE

The brands the UAE eats & drinks with

Four homegrown concepts — specialty coffee, real karak, neighbourhood food retail and authentic mandi — run with the same engineering discipline as our technology business. Every recipe costed, every outlet on live data, every cup consistent.

0Homegrown brands
0Points of sale
0Years combined heritage
0Delivery platforms
0Cups served
The portfolio

Four concepts. One kitchen discipline.

ROAST signature iced pistachio latte
ROAST Specialty Coffee
Specialty Coffee · Est. 2018

ROAST Specialty Coffee

Dubai's homegrown specialty flagship — single-origin beans, viral signature pours and all-day brunch across 9 points of sale, from Marina to Science Park. Now franchising across the GCC.

roastdubai.com →
Cha Cha Chai signature serve
Cha Cha Chai
Karak & Street Food · Est. 2013

Cha Cha Chai (CCC)

The karak original — strong, sweet, milky chai with desi street food, acquired by the group and reborn as a delivery powerhouse on every major UAE platform.

@chachachai.official →
Zad Food Store at Al Qudra
Zad Food Stores
Food Retail · Al Qudra

Zad Food Stores

The desert pit stop — food, coffee and essentials for Al Qudra's cyclists and campers, run on the group's own POS and stock-control stack.

zadfoodstores.com →
منديAuthentic Mandi
Authentic Mandi · Sharjah

Jeder Al Sharqiya

Authentic mandi restaurant in Emirates Industrial City, Sharjah — slow-cooked tradition, served the way it should be.

Run like an operating system

F&B, engineered by a technology group

This is what makes our hospitality division different — it's built by the same group that runs enterprise IT, and it shows in every number.

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Live data from every till

All points of sale run on cloud POS — per-item, per-outlet, per-day sales truth. Menus, pricing and expansion decisions are made on numbers, not gut feel.

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65 recipes, locked to the gram

Every menu item is costed, portioned and quality-locked across all outlets — the same cup and the same margin, everywhere, every time.

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Dual-brand kitchens

ROAST and Cha Cha Chai run from shared kitchens with separate storefronts on every delivery app — two brands of revenue on one cost base.

Talabat Deliveroo Noon Food Keeta Zomato Careem — rolling out
A taste of it

Made to be remembered

Expansion

Take our brands to your market

Dual-brand kitchens, locked recipes, engineered economics and a launch team that has opened nine points of sale. UAE → KSA → GCC → the world.